Marketing

Marketing team need as solution to render a personalized advertisment on digital signage panels

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Problem Solving

Anonymous Customer Profiling: Utilizes face recognition technology to create anonymous customer profiles without storing personally identifiable information.
CCTV Integration: Operates on top of the existing CCTV infrastructure, requiring no major hardware changes.
Behavioral Analytics: Tracks customer behavior such as frequently visited shops, dwell time, and movement patterns within the mall.
Demographic Analysis: Estimates age, gender, and other demographic attributes to enrich the customer profile.
Customer Journey Mapping: Builds a behavioral profile by analyzing repeat visits and in-mall navigation paths.
Data-Driven Insights: Aggregates behavioral and demographic data to generate actionable insights.
System Integration: Feeds analyzed data into recommendation engines and advertising platforms in real time.
Targeted Advertising: Drives personalized, context-aware ads to be shown on digital signage panels throughout the mall.
Enhanced Engagement: Optimizes content delivery to increase customer engagement and advertising ROI.

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