Retails & Shopping malls

Personalized digital signage advertizing

Challenge lies in delivering relevant, personalized content based on visitor identity, demographics, or behavior in real time without compromising privacy.

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Problem

Marketing team needs a capablity to show a personalised ad at the moment when visitors are passing the digital signage screens
Technology Used

Video analytics
(Face recognition / big data)

Problem Solving

System identifies visitors through facial or behavioral recognition and instantly triggers tailored content on digital signage, boosting engagement and conversion rates.

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