- Retails & Shopping malls
Footfall and Traffic Analysis
(mall traffic, capture rate and proximity analysis)
Need to aggregate and analyze real-time foot traffic, visitor behavior, and time-spend data to improve tenant strategies and mall layout decisions.
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ProblemMall marketing team needs an automatic tools for 360 analysis for evaluating various aspects of a shopping mall's performance, from tenant sales and traffic to customer demographics and marketing effectiveness in order to optimize its operations and profitability
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Technology UsedVideo analytics
(Face recognition / big data)
Problem Solving
The system uses video analytics and demographic insights to provide heatmaps, traffic flow, and visitor profiling—enabling data-driven marketing and operational decisions.
